Sports, Culture and Entertainment

The CROS team was the official supplier of public relations services for the Sochi 2014 Olympic and Paralympic Games. For several years, we were executing numerous projects to promote the Olympic and Paralympic Games in Russia, including media support of the “Sochi 2014” brand, popularization of the volunteer movement, media support of the Sochi 2014 Organizing Committee’s marketing programs and complex media support for the Olympic and Paralympic Torch Relays.

Besides these flagship projects, the CROS portfolio includes a number of other campaigns and activities in the sports, culture and entertainment industries: media support of the National Priority Project in Physical Fitness and Sports Promotion, promotion and media support strategy for the Winter Universiade in Krasnoyarsk, long-time support of the “Bolshaya Kniga” National Literary Prize and many others.